Steroids have been in the news this past week with Mark McGwire's admission that he used steroids while playing Major League Baseball in his interview with Bob Costas on the MLB network.
Athletes can use anabolic steroids when they want to bulk up or use other performance-enhancing drugs to build strength or endurance (even though use can lead to breast formation in males, shrunken testicles, and aggressiveness, just to name a few). Professional athletics seem to have a double standard: their public face says performance enhancing chemicals are bad and shouldn't be allowed in professional athletics, yet their use continues in the dark shadows of the world of sports.
But steroids won't help salespeople sell more. The salesperson's steroids are knowledge: Knowing how to do this things called selling, how to do it well, how to keep doing it, and how to do it better and better each month.
There are no shortcuts in selling. Only knowledge that changes selling behaviors to sell more, and to sell more more efficiently and profitably.
If you like this post (or don't) please leave a comment. Skip Anderson is the Founder and President of Selling to Consumers Sales Training. He works with companies and individuals who sell to consumers in B2C, retail, in-home selling, and the financial, real estate, and insurance markets.
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