I just wanted to get back to you about that proposal you gave me. I just have two teeny things to discuss with you:
1. Please get the s*** out of your mouth.
Haven't you noticed your prospects keep saying "What?" or "Say that again?" When I was in your store I heard four or five people say "Huh?" to you.
The chances of you only have prospects or customers that are hearing impaired is fairly slim, unless you sell hearing aids, which you don't. So the problem must be with you.
Speak clearly. Enunciate one or maybe even two degrees more than you think you need to. Obviously, what you're doing now isn't working so you need to ramp up the clarity of your speech.
And slow down your speaking while you're at it. So you've given the little speech about the benefit of your widget a thousand times, I know, that's great. But I've never heard it before. And if you're words are meant to have meaning, speak them as if you want them to be understood, not as if you want to finish saying them so you can go have lunch.
2. Please get the s*** out of your ears.
You didn't catch my name when I told you? Really? You missed it when I told you I needed a large one? Or that I wanted it to be red but not bright red? Funny, you don't seem to have trouble catching it when I say "I'll take it!" or when you ask for my address or phone number.
Listen to what I have to say. Start with the words. Listen to them. Then listen for the meaning. Like most humans, I communicate not just to hear myself speak, but to ensure that you understand something about me. But you can't do that with s*** in your ears. What's it doing in there, anyway?
I have all kinds of little and big things to say when we're together, so will you please pay attention and listen to them? I'm not just saying things because it's fun to say them. I'm saying things so you can understand me. Get it?
Many thanks. Have a lovely afternoon.
Sincerely,
Your Customer
If you like this post (or don't) please click on "comments" below and share your comment. Skip Anderson is the Founder and President of Selling to Consumers Sales Training. He works with companies and individuals who sell to consumers in B2C, retail, in-home selling, in the financial, real estate, and insurance markets, and other consumer-selling industries.
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