We notice and remember:
.The young woman with hair down to her tail bone;
.The guy with the super cool glasses;
.When we're greeted by someone wearing a tux;
.Ferraris, Lamborghini's, and Rolls Royces; Smart cars, too.
In sales and in business, it is sometimes (often) helpful to get noticed and get remembered. What have you done to get noticed and remembered? What has your retail store or company done to do likewise?
.Any retail store can set out a platter of cookies for shoppers. But what about little cups of bread pudding? Or mini tartlets? Or your own brand of chocolates?
.There is (was?) a drive-through coffee establishment in Washington that had workers who wore bikinis. This definitely got the public's attention (unfortunately, the bikini baristas took it too far, apparently).
.If coffee shop baristas can wear bikinis at work, how about having guys at your surf shop go shirtless?
.When I was selling products in customers homes 10+ years ago, I would wear a dress shirt and tie on sales calls. All the competitors wore polo shirts or work shirts. I closed 82% of my appointments. They didn't.
.I know a retail sales guy who changed his name to Peter Pepper so he would be remembered. I met him over ten years ago, but I still remember his name.
.I sold a custom closet back in the 90's to the founder of Geek Squad when he lived in a modest South Minneapolis duplex. Parked out front on the congested street was a vintage car with black and white paint (ala 50's cop car) that had the now familiar Geek Squad logo on the doors. We all know Geek Squad now, and it all started with their distinctive visual presence in the marketplace.
Be distinctive, maybe even extreme. Do things differently. Don't be a "me too" salesperson or a "me too" company. Is there an opportunity to utilize "the extreme" in your business?
If you like this post (or don't) please click on "comments" below and share your comment. Skip Anderson is the Founder and President of Selling to Consumers Sales Training. He works with companies and individuals who sell to consumers in B2C, retail, in-home selling, in the financial, real estate, and insurance markets, and other consumer-selling industries.
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