I hereby proclaim today a "Fearless Friday." Be fearless today:
- Call your wealthy great uncle (finally) about your buying your product. You've wanted to do it for years, so pick up the phone today.
- Contact a local TV station about appearing on their morning show in a segment to talk about how your product can help consumers.
- Plan a publicity stunt to get attention.
- Commit to impeccable follow-up from those who have not yet purchased from you. Be a stalker (but in a good way).
- Trick out your car with signage of a complete car wrap for an advertisement for your business.
- If you don't normally canvas door-to-door, do it today. Pick a street, take a deep breath, and go knock on 25 doors. Every B2C salesperson should do this at least once in their life to experience it. And you may be surprised and get a handful of sales opportunities.
- Get a sales related tattoo. Your tatt doesn't have to be visible (and maybe shouldn't be depending upon what you sell and who you sell to), but your now-permanent tatt will forever link you to the selling profession.
- Go to your competitor to check them out, or if they sell in consumers' homes, have them out to your home. I'm amazed at the number of sales professionals who have never sufficiently checked out their competition.
- Do something outrageous today. In a sea of sameness, find a way to be different, memorable, and interesting. You sell appliances? Make a goal to sell more microwaves than anyone in the company today. You sell real estate? Serve your prospect lunch in the home you'll be showing them today. Sell TVs? Play This is Spinal Tap on all your screens today, and dress like your favorite Spinal Tap character while at work.
- Give free five minute chair massages at your retail store today.
- Wear a tux to work. Or a long, formal dress. Everyone else will be having business casual Friday, and you'll be calling attention to yourself.
- Many businesses hold promotions and fundraising for breast cancer (a very worthy cause), but consider raising money for testicular cancer (the most common cancer in men in their thirties and younger).
What can you do today that would be fearless, and would help either your business, your sales, your visibility, or your attitude?
If you like this post (or don't) please click on "comments" below and share your comment. Skip Anderson is the Founder and President of Selling to Consumers Sales Training. He works with companies and individuals who sell to consumers in B2C, retail, in-home selling, in the financial, real estate, and insurance markets, and other consumer-selling industries.
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