So many of us in the consulting and sales training industry have been preaching about not letting yourself get sucked into negative thinking in these touch economic times. This has got to have been the number one topic in the last few months in new blog posts and articles from the business and sales training community.
But "not getting down about the economy" is not the same as "fooling yourself that the economy doesn't suck." It does suck. That's why I disagree with the folks who cleverly say, "I refuse to participate in this recession." Recession (and there's been increasing mention of economic "depression" lately) is here and we must accept it and face it head-on. "Refusing to participate in the recession" is naive and a recipe for disaster.
That's why I like Seth Godin's advice to real estate agents so much. His advice refuses to accept defeat, but embraces the reality of the recession in which we all participate, like it or not. Read his post, even if you're not a real estate broker. All of us must create new tactics for success (and for some, it's a matter of survival). And I'm certain that people selling cabinetry and automobiles and shoes can find a way to modify Seth's advice for their unique situations.
[Speaking of new tactics for success, my new FREE eBook, "27 Can-Do Steps to Sell More in Tough Economic Times" will be available very soon...stay tuned!]
Skip Anderson is a professional speaker, sales coach, and the Founder of Selling to Consumers Sales Training, a B2C and retail sales training and consulting company. Subscribe to our free sales tips newsletter.
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