Dome Man?
On most days, I have my assistant read my blog posts before I post them, to make sure there aren't any typos or incorrect spellings. But I still post errors in my blog. A friend found three of them last week and kindly let me know. That's not good, and I need to do better.
Recently, a salesperson pitched his product to me. It included printed material that had tons of spelling errors. Nobody should ever do that.
Karl Goldfield wrote a post about a similar topic yesterday over at sales training.
Having a second pair of eyes (or third or fourth) is valuable before something goes public.
A friend of mine has a cabin in northern Minnesota. It's a dome home. So, he thought it would be clever to have this email address: DomeMan@[whatever].com. But when he started using it, the uppercase letters weren't there, so it looked like this: domeman. And what some people saw was actually:
DoMeMan.
When applying for a job, the email address on your resume should not be: DoMeMan@[whatever].com. It also should not be PartyGirlTampa or BigStud4u or LickaLuva.
My friend could have used that second pair of eyes.
And be careful what you put on MySpace and Facebook and YouTube and every other site on the internet. What seemed cool when you were 20 won't seem quite so cool when you're 30 and trying to get a promotion to Regional Manager. And what will you say to your kids fifteen years from now when they find that photo of you on the internet half naked on spring break with seven people you don't know licking your thighs?
I've made more than my fair share of errors in judgment.
Sales is a very public profession. Be careful about what you hold out to the rest of the world about who you are, and make sure it is congruous with your brand, your image, and your business goals.
Please share your comments by clicking on "comments" below.
Skip Anderson is the Founder and President of Selling to Consumers, a B2C sales training and consulting company. Subscribe to the free Selling to Consumers Sales Tips Newsletter.










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