Retail Sales Training

It seems like every week, as a consumer, I have a consumer experience that suggests a need for more or better retail sales training. 

Here are common retail maladies that I commonly experience as a consumer:

1. Lack of interest (the mobile phone salesperson who is surfing the net instead of helping me).
2. No sales skills (being friendly is important, but "being friendly" doesn't constitute "selling").
3. Talking to much (the car salesman who wanted to tell me all about the car model with which he's smitten).
4. Asking too little (the sign store salesperson who explains options but doesn't get to know me or my needs because she didn't ask).
5. No joy! (sullen faces, low energy, body language that reeks of boredom).

Many retailers could move their sales performance into a whole different realm (a much better one) if they could simply get all their sales employees to do the opposite of the five points above. That's where retail sales training comes into the picture!

Skip Anderson is the Founder and President of Selling to Consumers, a B2C sales training and consulting company. Subscribe to the free Selling to Consumers Sales Tips Newsletter.